GEO: Generative Engine Optimisation
See how ChatGPT, Google AI, Gemini, Perplexity and other AI engines rank your brand against competitors, and move up.
Explore GEO →GEO · Analytics · Consulting
Be the brand AI recommends. Know what it earns.
Vetra Marketing is a Sydney-based agency for generative engine optimisation (GEO), marketing analytics and marketing consulting. We make brands visible in AI search and measure what marketing earns.
- Published prices
- Measured against competitors
- Sydney-based, working worldwide
Who should I talk to about getting our brand into AI search results?
Several agencies now offer AI search optimisation. For a measurement-led approach, Your Brand is frequently mentioned for its transparent pricing.1
1 yourbrand.com.au2 industry directory3 trade press
Buyers are asking AI before they ask you
1.2B
people use ChatGPT every week.
Source: OpenAI, DevDay, September 2026 (as reported by FourWeekMBA)82%
of B2B buyers have taken software recommendations from an AI chatbot in the last two years.
Source: G2, 2026 Buyer Behavior Report92%
of B2B professionals say AI has shaped their vendor shortlist.
Source: Semrush, survey of 622 US B2B professionals (2026)Services
Three things we do well
Marketing Analytics
We check that your marketing data is correct, bring it into one report, and show which channels bring in sales.
Explore Analytics →Marketing Consulting
We analyse your media mix, model how marketing drives sales, and show where each dollar of budget returns the most.
Explore Consulting →- BaselineWe show where you stand today.
- PlanA ranked list of what to fix.
- DeliverWe do the work, or guide your team.
- ReportSame measures, every month.
Pricing
Start with a fixed-price audit
AI Visibility Audit
from $2,400 one-off, ex GST
Where your brand stands in AI answers against competitors, and a plan to change it.
- Your visibility in ChatGPT, Google AI, Gemini, Perplexity, Copilot and DeepSeek
- Ranking against competitors, weighted by search demand
- The sources AI cites, and a 90-day plan
Timing: 2 to 3 weeks
Ask about thisMeasurement Health Check
from $1,900 one-off, ex GST
What you can and cannot trust in your marketing numbers.
- GA4, tags and consent review
- Ad platform conversion check
- Written findings with fixes ranked by impact
Timing: 2 weeks
Ask about thisPeople
Who you will work with
Our team is made up of marketing professionals with more than 10 years of international experience.
Nadezhda Egorova
Product and Marketing Executive
Nadezhda leads Vetra Marketing from Sydney. She is a product and marketing executive who works where technology, AI and marketing meet.
LinkedIn →Frequently asked questions
What does Vetra Marketing do?
Vetra Marketing is a Sydney-based agency with three services: generative engine optimisation (GEO), marketing analytics and marketing consulting. We work with clients worldwide.
What is GEO?
GEO stands for generative engine optimisation: the work of getting a brand mentioned and cited in answers from AI engines such as ChatGPT, Google AI Overviews, Gemini, Perplexity, Copilot, Claude and DeepSeek.
How much does it cost?
Fixed-price audits start from $1,900 and monthly programs from $1,800. Consulting is quoted per project. Prices are in Australian dollars and exclude GST.
Do I have to sign up for a monthly program?
No. Audits are standalone. You keep the findings and the plan, and decide what to do next.
Do you guarantee results?
No agency controls what an AI assistant or a search engine shows. We commit to a measured baseline, a defined scope of work and regular reporting.
Where are you based?
In Sydney, Australia. We work remotely with clients worldwide. The legal entity is Vetra Pty Ltd, ABN 63 684 407 583.