Marketing strategy and consulting
Marketing consulting gives a business senior marketing judgement backed by data. Vetra Marketing analyses how your budget is split across media, measures the effect of each channel on sales with econometric models, calculates marketing return on investment (MROI), and turns the findings into a strategy and budget plan.
Who is it for?
Companies that invest in several marketing channels and need to know which of them drive sales, how much to spend on each, and what the next dollar of budget will return.
What do we offer?
Media mix analysis
We review how your budget is split across channels and formats, compare it with what each one delivers, and show where the split is out of balance.
Econometric modelling
We build a statistical model of your sales that separates the effect of each marketing channel from price, promotions, seasonality and other factors. It shows how much of your sales each channel actually drives.
MROI and budget scenarios
We calculate the return on investment for each channel, find the point where extra spend stops paying back, and model how sales change under different budget splits.
Marketing strategy and plan
We turn the analysis into a strategy: positioning, target segments, channel plan, budget and KPIs for the next 12 months.
How does an engagement run?
- DataWe collect your sales, media spend and market data and check its quality.
- ModelWe build and validate the model, and review the results with you.
- RecommendationsWe present MROI by channel and budget scenarios.
- PlanWe write the strategy and budget plan, and support execution if you want us to.
How much does it cost?
Consulting is quoted per project after a short call, because the scope depends on the number of channels and the data available. Every proposal lists deliverables and price before work begins.
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